Visual Consistency That Calms
A stable visual environment reassures clients subconsciously. Use consistent slide styles, readable fonts, and restrained colors. Keep your background uncluttered, your camera angle steady, and your lighting natural. On shared documents, apply predictable headings and version labels. These choices communicate care and control, two qualities people crave when navigating complex decisions. Visual coherence reduces anxiety, allowing substance to shine. Over time, the look and feel of your work becomes a comforting signal that trust is well placed.